Each commission follows the same route: a first conversation, a written proposal, a defined set of deliverables, and a review stage before the files go to print. The timeline below shows what you can expect at each step and how long things usually take.
We start with a call or an email exchange about your project: what you need, who the audience is, and what constraints you are working with. I send back a short written summary of the goals and a fixed quote, so there are no surprises later.
I look at your existing materials, your competitors, and the context of your field. You receive two or three visual directions, each with a short explanation of the typographic and colour choices behind it.
Once you pick a direction, I refine it into a full system: logo variations, colour palette, type scale, and the main printed pieces. You get a PDF with the complete set, plus a note on what each element is for.
You send feedback, and I make two rounds of revisions. The goal is to check the details that matter in print: legibility at small sizes, contrast on coloured backgrounds, and how the system behaves across different formats.
You receive the final files in the formats you need: print-ready PDFs, source files, and a simple usage guide. I also include a short checklist for your printer, so the colours and margins come out as intended.
If your printer has questions or you need a small adaptation, I stay available for two weeks after the handover. Larger changes, like a new format or an extra language version, are quoted separately.
Every commission follows the same route: a first conversation, a written proposal, two rounds of revisions, and a final delivery with the files you need. No hidden steps, no surprises.
01
We start with a call or a coffee. You describe the project, the audience, and the feeling you want. I ask about your constraints: deadlines, budget range, print quantities, existing materials.
02
Within five working days you receive a written proposal: scope, timeline, number of concepts, and what is included in each round. Nothing starts before you approve it in writing.
03
I study your field, your competitors, and the places where the design will appear. This phase ends with a short moodboard and a typographic direction, so we agree before any final artwork.
04
You receive the first complete draft, not a sketch. For a visual identity that means logo variations, color palette, and two sample applications. For a poster, a full-size mockup in context.
05
Each round is limited to two sets of comments, sent in writing. I make the changes, then we check the result together. This keeps the project moving and the budget predictable.
06
You receive print-ready files, web versions, and a short usage guide. For identity projects, the guide covers color codes, typography, and clear space. After delivery, one month of small adjustments is included.