Who stands behind the studio
Diego spent twelve years in Paris studios before setting up on his own in Kuala Lumpur. He leads every project from the first sketch to the final print check, keeping the studio deliberately small so each identity gets his full attention.
I still believe a logo is only as good as the system around it. The real work is in the grid, the type scale, the way a colour behaves on paper.
Ricardo builds the editorial frameworks behind our chartes graphiques and printed campaigns. He is the one who turns a loose moodboard into a working grid that holds up across posters, brochures and signage.
Good editorial design is invisible. When the reader never notices the layout, the hierarchy is doing its job.
Natalia draws the custom illustrations that give each brand its own visual voice. Her work appears on packaging labels, festival posters and book covers, always drawn by hand first and refined digitally.
An illustration should feel like it could only belong to that one client. I start with pencil sketches, never with a template.
Fernando handles the technical side of every printed piece, from paper selection to press supervision. He makes sure the mustard yellow on screen matches the yellow on the poster wall.
Print is where most identities fail. I am the one who checks the proof twice and argues with the printer when the colour is off.
A short look at how the studio grew from a single desk into a full visual identity practice.