Key dates from the past two years: project launches, print runs, and the occasional late-night proofing session that made it into the final cut.
Final proof of the full stationery set — letterhead, business cards, and tote bags — approved by the bookstore team after two rounds of color correction on the mustard yellow.
January 2025Three silk-screened posters for Les Nuits de la Butte delivered to local shops and cafés. The blue-and-cream palette held up well on rough wall surfaces.
November 2024Kraft labels and boxes for Douceur de Provence went into production. The lavender illustration needed one redraw to match the actual plant shape.
September 2024Wrote a short checklist for new clients: what to bring, which questions to ask, and how to describe the visual direction they have in mind.
June 2024Compared three common project scopes — single poster, full identity, and ongoing editorial support — with real timelines and deliverables for each.
Full case studies with process notes and typography choices are available on the project pages.
Browse the portfolioWelldon Graphiste is an independent creative studio led by a senior graphic designer. The work focuses on complete visual identities, editorial systems, and custom illustrations for cultural brands, associations, and small local businesses. Every project starts with listening, then moves to research, typography, color, and print-ready deliverables.
Each case study on this site documents the creative process, the typographic choices, and the color palettes that shaped the final result. You can follow the same path for your own brand.
Complete chartes graphiques built around a clear typographic system, a restrained palette, and practical guidelines your team can actually use.
Brochures, catalogs, and printed campaigns laid out with a serif-driven editorial rhythm that gives text room to breathe and images a clear hierarchy.
Hand-drawn motifs and pictograms tailored to your sector, from event posters to packaging labels, always reproducible in print and on screen.
Preparation of files for offset, screen printing, or digital printing, with attention to paper stock, ink coverage, and finishing details.
Identity work for bookshops, festivals, artisan producers, and neighborhood associations that want a memorable presence without losing their character.
A focused session to review an existing identity, define a direction, or prepare a brief before committing to a full project.